What needs to be told? What needn’t? Where to look at? What to do with hands? What to take on? How to react on a provocation? One word told in the wrong time or a gesture made in a rash may cost a lot, if you’re being watched, read or listened by millions. The goal of this program is to arm a speaker with the full array of tools he may need to talk effectively to the press be it a short phone comment or a half-a-day recording in a TV studio.


After a series of exercises the trainees will go through real-time media situations from an imitated press-conference to 1х1 interviews to “hot” phone comments for the radio. We select real-life journalists and place speakers in the real TV and radio studios. The only thing made up in this program is the next-day follow-up coverage the trainee gets for analysis after the media frenzy is over.


By completing this program you will be able to:

  • Know what journalists are driven by and why some of them are «difficult» 
  • Understand how the modern press, TV, radio and the new media operate 
  • Understand how the modern press, TV, radio and the new media operate 
  • Use 3-step technique to answer tough questions (J. Weissman) 
  • Deliver key messages with poise and impact
  • Boost the probability of on-message quotes by using soundbiting tools (TJ Walker)
  • Manage a journalist’s traps and tricks (S. Stewart’s model)
  • Work in a number of media situations (1х1 interview, stand-up comment, radio/TV talk show, press-conference)
  • Control your voice, body and movement

[Delivery options]

Option 1: Individual coaching sessions (series of 2-3hrs meetings).

Option 2: Corporate training (2 days, 6-12 participants).

Option 3: Series of subject-matter workshops (3-4 workshops/ 2-3 hr each, 12+ participants).

Option 4. Professional lectures (30-60 min, 25-100 participants).